Foreign capital into China to give home appliance will not soil and water?

On the surface of foreign capital chain enterprises set up shop in China home appliance blocked, in fact they are secretly adjustment strategy, through the open shop business logic together again, more important is they are promoting the integration of different country market, in order to reach the world's largest and for the lowest cost, foreign electric business of this strategy once success, to our country electric business enterprise and even the whole cause of retail system collapse blow. Media reports, excellent and amazon recently announced for "amazon China" simplified, and at the same time domain name unification as a "amazon. Cn", will amazon China into a global system to amazon. The United States the best buy, Japan yamada motor, British Argos, etc in their retailers are equipped with online store. Should how to look at foreign home appliance to give into China, the phenomenon? Please look at 110) the depth of the home appliance ". Host: each netizen hello, and welcome to this issue of home appliance depth ". Media reports, excellent and amazon recently announced a simplified amazon China, at the same time domain name unified for amazon. Cn, will amazon China into a global system to amazon, the United States the best buy, Japan yamada motor, British retailers in the country such as Argos is a online stores, should how to look at foreign capital into China to give home appliance phenomenon? Today we please of consulting senior director pat to LuoQingQi teacher talk about this topic. ROM. Teacher, how do you do. ROM. Teacher, how do you treat the foreign capital into China to give in the phenomenon? LuoQingQi: I personally feel, to give foreign capital in China, and the influence of the system than it offline bigger, but this influence is still felt it. Why? Now to give, as if a piece of prosperity. Now there are basically a fog in the front windshield, see the future is what kind of way. But, I think it is through the mist see the future of retail ability, why? For instance, in wal-mart such company, how many stores open in line, more sensitive, more cold. But for retail, have no concept of what store, if it has a strong web site of words, you said it is how much house shop. Such as wal-mart in line with three hundred store, if wal-mart make a very powerful web site, you say that it is a few, it is only a website, just like clean out treasure, only a website, do two thousand, one thousand, you said it's shop. Therefore, it couldn't be used to measure the shop, now is actually a few retail platform, now a little bit like carrier battle group, you have several carrier battle group, a few platform, not how many stores, how many shop is a cement the concept of time, has been lagging behind. This platform throughput is, this is a very important criterion, had changed. Host: do you feel like a foreign capital of the appliances to give the home appliance with China to give any different? LuoQingQi: the only difference is they open early, we open later. The different will bring what concept? Developed countries go early, in many places, its development level, stage of development is in the lead. These give, I think is globalization, you can see the layout of from it, is the globalization. Why? The global game, to enter the Chinese market I think is part of the global strategy, not only in the Chinese market to say how. Because China is in the world the weight of accounting for a large area, if you do a very big on the Chinese market, there will be an advantage to appear. Retail do much,NBA Hats for instance, now you to become a world-class retail enterprise, it must cover a large market, such as the United States when wal-mart coverage has become a world class and then find a regional coverage, will be the world-class world-class, why? It's the purchase cost will come down, it has some of the big plate, purchasing cost will drop, as the world's lowest purchasing cost. So now this is so also buys, the aircraft carrier to the market moving platform, it in this market, it does not have how many stores open in line, the shop opened in hard disk inside, open on the server. So, equal to the opened a lot of store, consumers feel not much, and very convenient, it will gradually increase the quantity, for example, in the us market is very big, in China the quantity is very big, it will give into a world-class. That is, it has a few platform, in the United States a platform, in China a platform, the two platform can enough to make that as wal-mart retail. So, then similar to this, will become the tree level platform, and later the little platform can't do it against. Host: there are reports also said some foreign retailers use is product list and storage entity shop, plus network mall the operation mode of the trinity, and may be in abroad also made a good a benefit and higher share, how do you think of this model? LuoQingQi: this model can't say yes, also cannot say wrong, it is to adapt the new age of a new model. To adapt to the new age, and why? Network after appearing, we find that the network is a tool, it means you are offline and online system how to provide convenience to consumers combination, this is a; Provide more fashionable experience, offer more than the original retail way better efficiency, it is the key. That is to say, less time, cost and low, this is the most key of several factors. Now with offline system or online system all right, how did you meet these characteristics of the combined from retail and retail system, this is the key. What consumers accept doesn't get the way, now everyone trying to, because what? When the network appeared, consumers will also be made to, it will also be changing demand, so will certainly in the retail changes under the consumption demand of consumers do the exploration or under. Compere: do you think the scale of the foreign capital to enter the Chinese market buys, it's why? Why so value China market? LuoQingQi: now I just say, you want to become a world-class retail market, will cover a world-class capacity of the market. China is now what? China's large population base, market capacity is very big, in fact has turned to the center of gravity of the retail China.We often speak the word, and riverside plumbing duck a prophet. From now to give the foreign retail enters China in succession, includes online and offline system into system together, actually give we have posted signs, our retail potential is great. Host: future home appliance in the pattern of competition buys what kind of? LuoQingQi: the net buys the competition pattern, I believe that there are two kinds of modes, and now it is different between some of the country consumer products or not, the consumer products may be different, this is the influence of transnational retail enterprise progress an obstacle, this is a. But multinational enterprise want to do, you have to multinational words, and to do it online retail, or to find common among these differences, because only find common, you purchase a big scale, sales is very big, the same products, such as across two markets can use this product, and the cost is very low, you will find the economy, different products and the same product to make into the same things as much as possible, and to reduce its economy, this is a. The second is the logic, logic is what concept? You retail directory, is your argument is what kind of, actually consumer face a retailer, I think like to give, first face a directory, face a window, this list is the consumers can buy sex, it is more or less. For example, I want to go to a website, is the world, directory, the biggest, it can buy sex to form this thing. Can buy sex everyone can go to make, but your economy high is not high, there is a problem. Can buy sex is very big, economy is low, the site will be derived from a series of executive logistics capability and so on background, I think these are also the simple, the key is the two questions to do. Compere: do you think Chinese home appliance e-commerce enterprise will be affected by what kind of impact? LuoQingQi: now there are some impact, but the impact of foreign investment in the same as local contractor and electric business the same category of prices or some of the efficiency of supply a confrontation, for example, from foreign electricity traders buy is what kind of price, its distribution time is what kind of, comparisons of these things, and I think this is the technical things, most key of what??? China is not to give China, not in China, and is the concept of this. In the next generation of retail system inside, as we talk about TV panel, in LCD era, in fact we have entered the OLED era, have one foot cross in. We are now in the offline retail era, have one foot cross to electric business online retail system inside, the online retail system inside, must on the whole world, to shape your purchasing ability. What call purchasing ability? Purchasing ability in some extent is pricing power. Your purchasing ability is very low, there is no pricing. No pricing can't do any retail. If from the economic model to see it, retail itself is a price system, is you can make what kind of price system, for those goods everyone saw in can not buy here, get in there. Retail difference, is the economy, also is the problem of pricing. Therefore, China should give the strategic thinking, how do we get our pricing. In what way the economy of the purchase products with its mathematical logic, which went up from a strategy to solve the problem of pricing structure. If this thing doesn't solve, you feel a certain foreign electric business than I low cost, or distribution of high efficiency, may not pass a few days, the advantage is gone. Because they rob is pricing, not your retail distribution efficiency high or low prices, playing a campaigns can be such a style, the key strategic structure from the consider this matter. Host: because before also have mistakes events, such as motor, yamada best buy, it hypostatic store into China, but the effect is not very good, to give it into China after, you will value in China, a development? It will also like its entity shop refuses to soil and water conservation? LuoQingQi: entity shop what should be said, entity shop in the ground laid, it should be said that cost is higher, at every step, such as going to the leased premises, cost is taller, the online system or cheaper, online system also has a problem is what? We in the synchronous development, you will find on the retail again, in fact in 2000 years, the round of the dot-com bubble, left the United States an amazon, amazon has been in practice this stuff, in the online retail make of early, but most of the countries, such as Japan, its online retail is not good, very strange, why? Because it offline system do too well, this line of the system efficiency is very high, distribution efficiency is very high. Another, the whole land area is narrow, the matching of the shop is very high also, distribution efficiency is very high, the shop to your door open, also need to online? This is a problem, nationality. You apply to a new e-commerce system is met different. America's first cultivate or development of similar chain body, online system. But after entering China, China has to China's national conditions, the product is, economy, it is hard to set up,baseball sunglasses the products have a lot of differentiation, economic form don't get up, go to the logic of upstream and become a price system is very hard, so is not merely strategic planning problem, he will face the differences of the consumers. Host: also face is China's national conditions and the Chinese consumers, ability more in the long run. LuoQingQi: right. Host: thank you very much for ROM teachers brilliant explanation, this home appliance to the deep end, we next time, good-bye. Expert introduction LuoQingQi, senior director of pat consulting firm. For multinational companies, government agencies and nonprofit organizations provide strategic development consulting services. Pat pat, consultation about Michael consulting is a few can simultaneously for multinational companies, government agencies and nonprofit organizations provide strategic advisory services of one of the institutions. Mainly to all kinds of organizations provide strategic decision-making development strategy, organization optimization and performance improvement the consultation service. Service fields covers the electronic, retail, finance, energy, health and other 17 industry and government organizations and non-profit organizations.

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