Near the year end, in order to promotion, developers come up with all kinds of marketing strategies, recently, the national many cities have a commitment to developers that buy a house, three years after the original price premium or developers could the price after purchase. According to the chain home real estate statistics, currently include Shanghai, shenzhen and nanjing, suzhou, hangzhou, changsha, changchun, more than 10 big in the city of more than 20 buildings already will "depreciate the difference" or "original price repurchase" promise and sell at a binding, the person that buy a house for big pie "nerves". Information times ZhangJinNa phenomenon more house office building city promises "value repurchase" according to understand, in the pearl river delta area, "value repurchase" commitment from shenzhen first launched, then in the city more than a "value repurchase", and its value-added edition "value-added repurchase". In late November, the green landscape real estate announced that is located in shenzhen green JingXiang to praise on 3 December day opened that buy a house, the owner may voluntarily and developers sign a "three years repurchase price" agreement, after three years, such as hope developers to perform the buyback commitment, the owner can submit an application; About two months later, and the green landscape according to the original purchase price will return to the house, their tax burden. The marketing gimmick in opening the day draws some 3000 people to show up. Then, shenzhen another project twelve oaks farm also announced that it will launch "3 years, and the 5% appreciation buyback plan". Developers commitment, if less than three years after the original price to buy real estate, developers will bring the original price, and give more 5% of the total house money value compensation. The shenzhen many projects.following into "value repurchase" and "value-added repurchase" commitment, the short time, this agitation and rapid spread to more than the city, each type of housing products. For example the dongguan based mountain 1 give "20 million insured within one year commitment, enter into insured buyback, interest-free full refund", "all that on November 28 to 31 December 2012, success during the no. 1 1 subscription based building, 2 and 8 of building building 22 set of 200 square meters and 3, 4 unit building, building a total of 64 sets of 226 square meters, in sign unit" commodity house business contract ", the owner may voluntarily and developers sign a "commodity house value repurchase agreements," in August 1, 2012-31, the employer may put forward during the unconditional buyback application. Remove the buyback happened to house tax in accordance with the law, the relevant provisions by both bear its own costs, the buyback comes into force, developers will be refunded without interest payments, and return the first monthly customer actual spending for the month." Be worth what carry is, not only the market downturn in housing plate clinch a deal, even office products also take this marketing strategy. Has the message says, green space group located in Shanghai's office projects the no. 1 "introduced three years later a 16% premium its promotion, and said after the buyback still have profit. Sales staff say that as long as is lump-sum payment of the person that buy a house, can be in the contract and developers agreed, three years later as long as don't want to continue to hold the house property, developers can now buy price again according to a 16% premium for the buyback. But its, stressed that the buyback in next year after making a room to cannot handle house property card, or trade taxes of the transfer produce cost is considerable, developers will not bear for the person that buy a house. Guangzhou some dish survey three years ago had pledged to repurchase the reporter interviewed more than in guangzhou building dish to understand, although there is not currently guangzhou take "value repurchase" or "value-added repurchase" building, but as early as in 2008, guangzhou also has appeared "value repurchase" building. It is reported that in 2008 5 months, guangzhou zhu announced the first in the country to homes in "value commitment · pillow home buyers" purchase, the project in the commitment against the owner of claims, "before December 31, 2009, if the project the same unit sale, can obtain corresponding price difference between the rights of the gift." At the same time, the developers also promised, "in on May 18, 2011 to May 17, 2012, the owner enjoy requirements during zhu according to actual purchase price industrial repurchase rights." According to information, taking home in November of 2007, the average price for 9000 yuan/square metre, after 2008 years after the property market lows, the estate price drops obviously, to 2009 in December,MLB Cap the average price had fallen to dish 8400 yuan/square metre, but by 2011, the average price of plate and rose to 13000 yuan/square metre. Then, the reporter call the project sales center, the sales staff said that at present the estate has no "value repurchase" ways of marketing, and said to the past with the owner of the contract signed developers is not clear, but now is not the owner ask to develop business to repurchase, because this offer property prices are now going to 13000-15000 yuan/square metre, the owner must not ask to develop business to repurchase, would rather take to second-hand sold. Purpose to the buyer to eat this and financing industry veteran HanShiTong experts in disguised form, said that while the difference is commitment and repurchase price cut the original price, but the developers intention and is not completely the same. One is to achieve depreciate sales promotion, the purpose of receivables. Such as Shanghai newtown group, the early project building released 100 says a jiading district of special offer room, unit price straight drop 7000 yuan/square metre, all price drop to 20000 yuan/m2, and at the same time developers also was written into the contract that buy a house "lowest guarantee", the price difference promised compensation. Another is to now, financing in disguised form. For example, a subsidiary of shenzhen green landscape real estate project is so JingXiang green praise. In the former cuts do again after the difference of commitment building, there is no check out of the room, the person that buy a house and developers are no risk. But in the present case, the developer of the "value repurchase", "value-added repurchase" more is main or tend to a class after, that is to financing. The new city CaoZhiWei chairman, said it is actually the developers a guarantee financing method, the house in the mortgage buyers, again to buyers to borrow money. If according to three years later a 16% premium calculation, so about 5% each year of interest, such interest rates than the Banks or the private capital lending much less.Guangzhou Yi and group marketing center planning department director Chen yong said, now they don't know where the next policy how, again afraid the government have new action, again afraid depreciate smashed dish more no one bought, in order to remove trouble back at home, whether any marketing way is worth a try, this kind of "value repurchase", "value-added repurchase" ways of marketing is actually to the buyer to have a "nerves". In addition, development business to the bank also is difficult, to the folk interest on the loan and too high, so even after three years to 16% higher interest buyback, the developers also be more cost-effective. Risk alert against a buyback real estate developers bankruptcy expert economist DengHaoZhi said that at present the developers and buyers sign "value repurchase", "value-added repurchase" agreement, in fact is not feasible, is unlikely to be achieved. Because property prices up or down what is difficult to maintain, be in in the building should be regional price for the standard, or to the price of the benchmark for building itself? If the price is based on area for standard, then three years later if area surrounding not with types of products or XinPan, cannot compare; And if is building itself is a standard that word, developers can insist that the dish prices don't fall, etc. If, in addition, property prices really down, so sure is all the owner will ask to develop business to fulfil its promises, then developers will lose everything, towards bankruptcy. Because developers from a project started is borrowing development, when building dish after sales, developers will need money to pull loan payments, it is difficult to have a big strength will all the house money back to the owner. Senior experts in the industry HanShiTong said the developers through the "value repurchase", "value-added repurchase" way of financing in disguised form, the buyer will have certain risks, one is to pay attention to the developers into floor time and pay floor condition, if time is too long or without decorate, buyers want to live a period of hope may be lost; 2 it is to see check-out have depreciation, maintenance, and repair services additional clause, lest into contract dispute; 3 it is to want to see the strength of the developers, if strength is very poor and even is lousy tail bankruptcy, it may be "compensate a lady and fold the soldier". Suggestions and developers agreed detailed damages for the breach of contract law firm, guangdong better think king lawyer says the boat, developers to owners of commitment "value repurchase", "value-added repurchase" in the agreement will have certain risks, so the buyer must special attention to details. Like most current developers have set up the project company, in the law, the project company and group headquarters company is two independent enterprise, may not subsidiary owed the money,wholesale nfl jerseys let the parent company pay. Therefore, if the owner is with the project company to sign an agreement, then the risk would be more big some, right now but called for another again with the building project group to sign a deal to strengthen security. Guangzhou gorbachev's law firm ChenYuKun lawyer says, in the "home sales management method", is banned developers "the this sales", "rental sales". Now the developers hit "value repurchase" especially "value-added repurchase" marketing methods, is playing the "against the sale" of the outside. "Against the sale" means to the buyer must regularly returns, and "value-added repurchase" is in the market changed after the buyer disposable, such marketing way for buyers will have certain risks, so buyers need to be in agreement with the developers, emphasize or indicate if developers don't buy, how should perform the responsibility of breach of contract and compensation.
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