Plan with your weakness

With your weakness plan me have been liking a words:Be the characteristics to the weakness, be characteristics and sells a point.Sometime, you not want to cover up your weakness, also not important cause is weakness but from vulgar.The weakness can convert.I thought of a marketing master here.Advertising Ba Ke in Bern for the friend of boundary is definitely not unfamiliar.He is a generally accepted top-grade international advertisement field advertisement master.He once let the best shell insect is in the United States from unsalable quickly ascended the throne of importing the car.One of the keys is weakness to is a characteristics and be characteristics to sell a point.At that time,oakley sunglasses discount the shell insect just got into the United States market, consistent with the United States popular since greatly grew a streamlined luxurious sedan to obviously not agree with again.Though the shell insect is sold very well in Europe, but it is definite shortness, have a liking for to be like a teratism, is as inharmonious as the American's idea and consumption current.Can say, small is the weakness that the shell insect causes.But weakness in still can dig out a special advantage:Price cheapness, the horsepower is small, the oil consumes low, in brief practical, function credibility.Hence, Bern expects a gram of straight-tempered directly face public with the weakness.He tees off an advertisement:Want a small advantage:The parking is easy, the insurance expenses is low, maintain cost low result, this the advertisement stir up a lot of the United States public of sympathy, the shell insect consequently grows prosperous not Shuai.Afterwards, Bern expects gram while doing a plan for the moxa Wei Si company, also adopt this kind of way of thinking.At that time, in the for-rent garage industry, Hertz always resided a first, the moxa Wei Si was for battling out eldest brother to often fight with Hertz vehemence.The helpless real strenght differs too greatly, moxa Wei the Si is repeatedly fought and lost, for successive years loss in business.Aim at this circumstance, the Ba Ke persuasion moxa in Bern Wei Si company gives up contending for of the first.At first, company still different idea, after all, the first is more opposite than in the second place to contain the advantage to can not compare.The most obvious is to have the public appeal of equal Gao, with lend the fixed position of the first don't need to be cost to make great effort too greatly and then can fight for to many customers.Afterwards, moxa Wei Si be still drive Ba Ke persuasion in Bern, they adopted to be weakness a characteristics, the characteristics be point seller's strategy directly tell public we are the seconds.Their advertisement headlines are:The moxa Wei Si is just the second in the for-rent garage industry, why does that want to go together with us?Advertise text:We make great effort more.We can't provide fuel tank disaffection, wiper not like or have never cleaned of car, we try hard for had better.We will provide a new car and one for you pleased that the smile goes together with us, we can't make you long etc..At that time, advertised to spread realm in the marketing, this was regarded as a very alternative advertisement.Because don't contend for the first to also want to struggle for honor, no one will open to admit his/her own not equal to person.Bern expects a gram raising of brave Cuo is not only a creativity, more to the full confidence and comprehension of human nature.The most simple consumer's logic:Go to moxa Wei Si need not lieutenant's brigade, service attitude good, because the somebody else makes great effort more.Indeed as expected, after advertisement broadcast immediately aroused the consumer's extensive concern and pity, produced very obvious effect.The moxa Wei Si miracle sort ground twists the Kui as Ying.So, be your weakness a characteristics,Los Angeles Lakers Snapback does to sell a point with the characteristics, one among the keys is you have to tell the consumer the advantage of your product and lets them approves your to sell a point, change their buy a point.This will beg first insight into the consumer's true need, insight into human nature.After all, the human nature is the key in the key.This, we can profoundly realize from Bern Ba Ke's famous saying:There is a matter that is affirmative constant, if creations personnel meeting insight into the mankind's man's natural character, with the skill of art move person, he then cans succeed and has no these, he definitely fails


article source:www.yoursunglass.comMy interview graduates for 30 years, the first batch"descend sea" university student

My interview graduates for 30 years, the first batch"descend sea" university student