Mostly rise a Xuan first, then pack a leave expert, finally seek to give son to hold day by day fire suddenly and violently healthy book market, usually have new"health principle" to publish, concomitant since then of, but is some authors to"fall flop" one after another.In August, 2008, because of compose 《the not poisonous whole body is light 》 one cannon but red"toxic substance elimination godfather" Lin Guang of Taiwan often, because of breach 《doctor's method 》 and 《health food management method 》 be penalized 6 month imprisonment for a specific terms for 2 years;2009, because of 《Liu cure to talk a health too much:Three cent cure seven to divide to keep 》but the fire get up too to cure Liu Hong Zhang, again because"illegal management" is under arrest, the pond Gu area court of the people in Tienjin City has already held court to take up this case on May 20.A good healthy book wants to withstand thousand hammers 100 chains, its pass people's livelihood, will never the ability is for catering to a market to accomplish in one move.So, is the healthy book actually how to come out?The this report reporter carried on a series of survey.The 90% person wishes to make money payment to have 90% the person to mean that he or she once purchased healthy book recently, in an all who vote of network survey for the healthy book;Have among them there are more than 5 healthy books in more than 60% families;Even be meant by the investigator, the in home"library" over 100, each time originally and all price 25 dollars compute, they are in the devotion of healthy in the book more than 2500 dollars, no wonder that many publishers all stare at up this"joss-stick Bo Bo".In the numerous book, most is welcomed by people of BE"Chinese medicine health" and"food nourishment" is 2 types.When the reporter opens "be be net" and"outstanding net" healthy dog's-ear sale page also discover, the healthy books like 《like this eat most healthily and beg to cure to rather beg F a family doctor whole bookses 》 ,etc ascends in "copy chief recommendation", "sale ranking" thus of show Zhao position.There is the person to exceed 50% that said, their purchasing a healthy book is "would liking to understand any health- related information", of real"have practical demand" has 30%.But while answering a question in"purchasing the healthy book will consider which factors", be mainly concentrated three optionses at"the contents is practical", "the well-known expert composes" and"reference bestseller ranking, purchase a placard book" by the answer of investigator.For buy homing book, 91.5% consumers mean he or she will"all and hard read" or"choosing oneself dare the chapter of interest see";63.6% people will"the big part shines on and does" and also have 32.3% people "hardly shine on and say in book of come to do".For whether healthy book really can bring health, only 7.9% consumers give affirmation reply.Is all drive investigator return science, reliability and accuracy beat a cent, finally get a goal to 6.5 cents(full marks 10 divide) on the average and just lead "pass line" now for the healthy book in the market at 3:00.Does the industry insider relate to come out inside story a popular healthy book actually and how"chain" to become?The reporter covered to be engaged in a book publication for profession several years of Mr. Tan.He tells 《life Times 》 the reporter, probably a lot of consumers all think, the coming out of healthy book process is such:The authority expert composes a book in the professional realm, is again packed a publication by publisher, get into bookstore sale."In fact, currently the healthy book on the market,beautiful Mens Fendi Sunglasses have above 90% is run by private capital publication organization plan of, but they have no book, so can entrust a publisher publication again."Not only professional publisher Mr. Tan says that everyone took aim at this market now, , some literatures, art and electronics publisher also has a healthy book, " wants to know, these insides in the publisher probably basically have no medical science editor, where have ability to guard a pass for the contents of book?"The book person wants to do of, be plan a fascinating book title, then seek a not famous so-called"expert", some titles that"play hoax on" on Annes take into to pack, then the very quick speed"Zan" is a book, the whole process may can not use for a weeks.The person packs a Buddha to be packed by gold with dress, the book sells not very goodly and depend of is a book title.Mr. Tan says:"The book title of bestseller all generally has three characteristics:Is mysterious, satisfy curiosity, satisfy the consumer is hasty achievement the mental state of the near benefit.For example 《the temperature decides to living chronic illness dead 》 , say the person's body temperature marvelous, but say white, there is complicated body temperature inside the human body regulating a mechanism, if true ability oneself is or so top and bottom, on the contrary is pretty the business son that a piece frightens a person.Still have front segment time spread of 《beg to cure to rather beg F 》 series, also well satisfied many consumers hasty achievement the thought of the near benefit:As long as finishing reading such a book, can not see a doctor not to take medicine.The contents of inside is also very miscellaneous disorderly, in a short while speak enough bottom to reflect area, in a short while speak that the Dioscorea opposita gruel increases the blood and in a short while speaks to reduce weight, have no the least bit composition.Everyone doesn't despise a few words of book title, a good name, can achieve a bestseller that sold to once measure 1,000,000, its profits also has many seven numbers.Publish organization to have a taste of the sweet, will quickly publish of two, of three, of four, match this etc., make it become winning of a series benefit product."There is good book title, will start building for author power.Those titles for drawing up, let many doctors of big hospitals all from the Kui isn't equal to."Toxic substance elimination godfather" of falling flop Lin Guang is often "American round-the-world Doctor of the university" and"Taiwanese potential development association pair president of association";《The intelligence that don't get sick 》 one book the author is to claim to be a "hang a pot of benefit a life time strange cure", the Ling of"healthy godmother" Ma Yue;Still have "Liu cures too much" Liu Hong Zhang, declare to is "enjoy special subsidy in State Department of vice- hall class expert" ……these expert's many hats there is also titles, such as"cancer institute for research academician" to isolate one-self and"the Chinese medicine therapy association president of association"...etc. with the titles, such as"world" and"whole country"...etc., let people"respectfully rise to respect".What to is regrettable BE, our country up to now only two academicians in the hospital in Chinese science, hospital and Chinese engineering, hospital, cancer institute for research who have never seen as well.Mr. Tan says:"Still some books, even the authors are all false, in fact and basically have no this person, all of contentses are plans oneself write of or copy.""New in the book City after, Be about to start building power.Expert, who invites title to equally play hoax on,'s writing a preface is to consistently use skill.Oneself makes some readers to write book review and induces a consumer to purchase and is again familiar however."The reporter orders the best the sale page that opens an outstanding"workout and health care" type in Amazon book, discover seniority of from northern publication in the literature publisher of 《 like this eats most healthily 》, from Taiwanese doctor Shu the Hui is the Zhao.Net friend's"the full river is red" and"cat I= giraffe" all beat for 5 centses for it, comment BE:"Read the book discover that his/her own food structure really has a very great problem, no wonder that and on every occasion mourn a bottle to dozen in the hospital, originally I am to eat too many not good things".All commentaries that search this 2 people, discover that they order to review of is all healthy book of northern publication in the literature publisher, all is 5 stars to add good opinion.How choose a real healthy book"not the ability strange consumer buys indiscriminately, the healthy book market that can say now is really too disorderly."ChinaMedical science will section Pu cent will chairman of committee professor Shen Wen Jiang meant his/her own good book of being helpless, having among them while accepting an interview, but fish eye passes as pearl of also many.The concord medicine department university publisher president Yuan clock thinks that these bestsellers be like "simpleton camera" and let the consumer feel to finish reading a book, the disease can be good, what"decline to press need not medicine", "big hospital can not the cancer curing eat to order a handed down from the ancestors medicine good", can really have been ill, everyone still run toward hospital.And medium day friendly hospital professor and national the old Chinese medicine inherit work instruction teacher Zhao boon the Xiang also think, of so the Chinese medicine health book is the most popular,Womens VERSACE Sunglasses and Oakley Polarized Sunglasses also is because the Chinese medicine has definitely mysterious, some square sons even declare what diseases can defend can cure, draw on many readers naturally.So, how choose a good healthy book?The experts gave 2:00 suggestion.One is investigate author's natural intelligence.In this survey, the near 80% consumer said, the healthy book contents isn't very good, and the key sees author.To this, the Yuan clock showed an approbation:"Knowledge level and fulfillment experience of healthy book to author all include a high request, therefore, the author provides to the reader of, not the ability is personal so-called experience and feeling."The Zhao boon Xiang also thinks that more will be careful while more being a well-known expert, writing a book, the contents credibility of book is also more high."A careful healthy book, the author will definitely quote from in great quantities, true data to explain a problem.But can't say'a great deal of sufferer is incurable after using XX from more'this kind of words."State the river of text says.Two is investigate backlist natural intelligence.Yuan Zhong says that there is all medical science editor in professional medical science publishers, all regular publishers almost want "three review", therefore the contents has a guarantee, for example people health publisher, there is also the publisher of each medical science college etc., these publishers proceed from the consideration to the oneself professional reputation, meeting will some deceitful contents, exaggerative, the not accurate book excludes, so, worther reader trusts.
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